SeCou 1 Page Business Plan
Overview
SeCou has a clear business objective to produce Womens clothing products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
SeCou has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as New type of design in Mexico. This is a critical issue for our selected target market of Young contemporary women.
The Value Proposition
SeCou is uniquely positioned to deliver value to Young contemporary women. "SeCou will Provide a new concept brand that is 100% made in Mex." In order to be deliver on this value proposition, we It is suitable for women that want to be fashionable, well dressed and feel different. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Womens clothing market. We consider our key competitors to be: Free people, Anthropology, Rapsodia. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Free people, Anthropology, Rapsodia by Being 100% Mexican brand. The fact that is handcrafted adapting it to a modern look.
Key Strategies
Over the next 6 months our focus will be to Design a bigger line. This task will be undertaken in the context of our broader strategy to Expand into a store. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new line of t shirts Selling to 10 stores Opening my own store
About this document
Womens clothing Business Plan
This document was created by Lisa of SeCou using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment