New icecream idea 1 Page Business Plan
Overview
New icecream idea has a clear business objective to develop Edible packaging icecream products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
New icecream idea has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as innovative product but cons on breaking the habit And health&safety concerns. Hard To achieve customer awareness about environmental sustainability. This is a critical issue for our selected target market of Cafe restaurant patisserie.
The Value Proposition
New icecream idea is uniquely positioned to deliver value to Cafe restaurant patisserie. "New icecream idea will Market deriven, innovative, enjoyable way To consume, interesting, healty, safety, environmentaly conscious, food industry future." In order to be deliver on this value proposition, we Professionel on business, food engineering background, expert on that technology And initiator. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Edible packaging icecream market. We consider our key competitors to be: Price focused producers
Quality conscious customers
Value conscious retailars
Mature market, strong players
Resistance To new offering
Nishe product, not easily reachable. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Price focused producers
Quality conscious customers
Value conscious retailars
Mature market, strong players
Resistance To new offering
Nishe product, not easily reachable by Ensure different experience while consume
Prestige with premium product
Market driven idea
Sustainable by means of not To use packaging materials
.
Key Strategies
Over the next 6 months our focus will be to Launch innovative & environmentaly safe food technology And acquaint & fit as much as people to Try product. . This task will be undertaken in the context of our broader strategy to To be placed in market as a nishe product of new offering. To become widespread in patisseries. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Make possible To Try by customers Expand technology on new food products
About this document
Edible packaging icecream Business Plan
This document was created by Fatma of New icecream idea using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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