Aria Arts 1 Page Business Plan
Overview
Aria Arts has a clear business objective to develop, produce, promote and distribute Decorative art products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to continue expansion and launch new products. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Aria Arts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Gift giving. This is a critical issue for our selected target market of Gift stores.
The Value Proposition
Aria Arts is uniquely positioned to deliver value to Gift stores. "Aria Arts will Provide a unique product that will sell.." In order to be deliver on this value proposition, we The product is unique, beautiful, and is made from "green" materials.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Decorative art market. We consider our key competitors to be: Potentially anyone who creates hand-made art is a competitor. But, the product is unique so there are no competitors.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Potentially anyone who creates hand-made art is a competitor. But, the product is unique so there are no competitors. by The product is unique..
Key Strategies
Over the next 6 months our focus will be to Marketing . This task will be undertaken in the context of our broader strategy to Hire workers and expand production. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Ad campaign. Greater efficiency. New products.
About this document
Decorative art Business Plan
This document was created by Michael of Aria Arts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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