Jackson Hospitality 1 Page Business Plan

Hotel Resort Convention Experience Business Plan

Jackson Hospitality 1 Page Business Plan

Overview

Jackson Hospitality has a clear business objective to promote Hotel Resort Convention Experience products and services. These products and services have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long Jerri is a phenomenal planner. She puts all of energies into anything she is working on. Her creativity and eye for detail are a plus for any client. Professional at all times and always seeks to exceed the expectations of those she is working with. Her events are very organized because she understands operations, so she meets with all of those involves to ensure everyone is on the same page, which is one of the reason she is successful at planning events large and small business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Jackson Hospitality has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create a first class convention resort that offers entertainment year round outside of gaming.. This is a critical issue for our selected target market of Groups and vacation travelers.

The Value Proposition

Jackson Hospitality is uniquely positioned to deliver value to Groups and vacation travelers. "Jackson Hospitality will Provide a first class experience outside of gaming that focuses on catering to the needs of the customer.." In order to be deliver on this value proposition, we Our unique position of customer and operator allows us the ability to survey actual scenarios with the sole intent of providing the best experience for our guests.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Hotel Resort Convention Experience market. We consider our key competitors to be: Island View Casino Resort, Golden Nugget, Beau Rivage Casino Resort, Imperial Palace Casino Resort, Hard Rock Casino Resort. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Island View Casino Resort, Golden Nugget, Beau Rivage Casino Resort, Imperial Palace Casino Resort, Hard Rock Casino Resort by We are better because those businesses focus on gaming, but we are in business to focus on the total guest experience. .

Key Strategies

Over the next 6 months our focus will be to Recruit the best of the best leaders in the business in regards to all areas of the resort from Sales to Operations!. This task will be undertaken in the context of our broader strategy to Secure sales contracts for 3 years with goal of 80 percent occupancy.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop Convention space. Secure long range sales contracts. Deploy surveys to aggressively pursue service failures and concerns.

About this document
Hotel Resort Convention Experience Business Plan
This document was created by Darryl of Jackson Hospitality using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.