Milestones Realty Group 1 Page Business Plan
Overview
Milestones Realty Group has a clear business objective to develop, produce, promote and distribute unique real estate solutions. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.
The Customer
Milestones Realty Group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the lack of a holistic / integrative approach to asset/property acquisition. This is a critical issue for our selected target market of busy urban professionals/executives and their families.
The Value Proposition
Milestones Realty Group is uniquely positioned to deliver value to busy urban professionals/executives and their families. "The Milestones Realty Group will provide an integrative real estate solution to mirror and anticipate your life stage and and it's milestones." In order to deliver on this value proposition, we have assembled a unique team of professionals that will utilize our innovative approach/technology to deliver the greatest value to our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Real estate solutions market. We consider our key competitors to be: Remax condo store, Sothbeys international, and other full service real estate brokerages. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with our competitors by utilizing our unique approach delivered by a team of diverse professional backgrounds.
Key Strategies
Over the next 6 months our focus will be to develop key strategic partnerships to enhance our referral network and sales pipeline. This task will be undertaken in the context of our broader strategy to expand our service offering to include educational seminars and workshops in condos /building in downtown Toronto . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: successfully launch, acquire a new customer in every division, and reach 200k in 1st year sales.
About this document
Real estate solutions Business Plan
This document was created by Manu of Milestones Realty Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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