Tucson Grill Cleaning LLC 1 Page Business Plan
Overview
Tucson Grill Cleaning LLC has a clear business objective: to promote the business of cleaning of bbq grills and sell related products/services. This service has been developed over 3 months with a core focus on addressing this key customer problem: a dirty, time consuming task that takes a multitude of products to do it properly.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers, and twek our process until we are fully satisfied with its efficacy. Customer acquisition is considered to be our critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tucson Grill Cleaning LLC has been created with a clear focus on the needs of our customers. Through a well thought out, structured customer discovery process, we have validated key customer problems: it saves time, improves health/taste of food, leaves the dirty work to professionals who have techniques and tools to do a thorough job. This is a critical issue for our selected target segment the affluent, the elderly, homes with predominantly single (monied) females, businesses/cloistered home organizations (condos/apts/gated communities, etc)
The Value Proposition
Tucson Grill Cleaning LLC is uniquely positioned to deliver value to the affluent/retired/specific businesses (see The Customer above). "Tucson Grill Cleaning LLC will provide a service that alleviates our client from getting their hands dirty, and waste their valuable time while providing great advice and a plethora of unique/well-appointed products." In order to be deliver on this value proposition, Our unique, multi-step process ensures an impeccably polished/fully sanitized grill. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clean grills sell products market. We consider our key competitors to be: Ace and Firefly. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ace/Firefly by promoting a unique/effective process, and by providing products that are well researched/highly touted We also intend to have ongoing client management (monthly email blasts/yearly calls), present ourselves with professionalism/branded materials, and we are the only service fully dedicated to this venture - we are the resident experts (others provide pool cleaning and other "add-ons").
Key Strategies
Over the next 6 months our focus will be to develop social marketing tools (and utilize other inexpensive/free channels of communication), and will launch our service properly (a well-researched, coordinated roll-out). This task will be undertaken in the context of our broader strategy to: to a more succinct view (based upon data) as to which products we should provide customers; also, we will ferret out the avenues of communication that are bringing us the most (and those lucrative) clients. These strategies will include a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by clear milestones. The milestones that will be achieved over the next year: launch the business properly; service 100 clients; sell $12,000 worth of product (on top of cleaning); and have enough profit for steamer unit.
About this document
Clean grills sell products Business Plan
This document was created by Ron of Tucson Grill Cleaning LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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