Security consultancy group Australia 1 Page Business Plan
Overview
Security consultancy group Australia has a clear business objective to develop Security planning, manpower, security advice services. These services have been developed over 4months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Security consultancy group Australia has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as creating the trust between company and customer. This is a critical issue for our selected target market of Businesses and residential customers.
The Value Proposition
Security consultancy group Australia is uniquely positioned to deliver value to Businesses and residential. "Security consultancy group Australia is a company that will assist businesses and individuals with advice on how secure their assets and feel safe within their environment of work or home.." In order to deliver on this value proposition, we care and treat everyone the same as we treat ourselves. We make sure that if physical security is required we tailor it to the business or individuals budget. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Security planning, manpower, security advice market. However we consider ourselves to be the only company that offers what we do. We are unique. . Our understanding of other security companies has been used to refine our strategy and value proposition. We believe that we can compete effectively as what we offer is unique to anyone. The thing that stands out is that we have different scales of services to suit everyone Australia wide. We take time to listen and we will explain clearly the steps prior to commencement and make sure they are within the budget. .
Key Strategies
Over the next 6 months our focus will be to do a letter box pamphlet drop as well as door to door promotion. This task will be undertaken in the context of our broader strategy to place ads on the radio or in newspapers . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Promote the business, Obtain customer base within first three months and Obtain different security companies pricing
About this document
Security planning, manpower, security advice Business Plan
This document was created by Craig of Security consultancy group Australia using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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