Yoga Gypsies 1 Page Business Plan
Overview
Yoga Gypsies has a clear business objective to educate and inspire others to live simply, breathe deeply, travel lightly. We intend to develop products and services to meet these goals. These products and services will be developed over 6 months with a core focus on addressng the key customer problem and associated opportunities.
The Business Objectives
We consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to create a vibrant and thriving community around built on yoga, travel and communication. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Yoga Gypsies has been created with a clear focus on the needs of our customers. We will educate and inspire people to live simply, travel lightly, breathe deeply.. This is a critical issue for our selected target market of travelling yogis.
The Value Proposition
Yoga Gypsies is uniquely positioned to deliver value to travelling yogis. "Yoga Gypsies provides a platform where people can learn about and communicate yoga travel experiences and insights." In order to be deliver on this value proposition, we are passionate about yoga and travel. We are energetic and commited. We are able to express this energy and passion better than any one else.. This capability forms the cornerstone of our competitive advantage.
Competitors
There is no competition for this service. We are first in the industry..We are first to identify this niche. We are agile and flexible. We are excellent communicators of our vision..
Key Strategies
Over the next 6 months our focus will be to develop a web presence. This task will be undertaken in the context of our broader strategy to publish a magazine. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop new web site, Publish online magazine, Gather advertisers and sponsors and become self sufficient and sudtaining.
About this document
Blog, magazine, instruction, retreats Business Plan
This document was created by Barry of Yoga Gypsies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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