Rendang Ma'aku 1 Page Business Plan
Overview
Rendang Ma'aku has a clear business objective to develop, produce, promote and distribute the Authentic Traditional Beef products and services. These products and services have been developed over 15 years in our family recipees with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rendang Ma'aku has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as collecting and gaining customers loyalty for the products. This is a critical issue for our selected target market of customers who loves spicy food.
The Value Proposition
Rendang Ma'aku is uniquely positioned to deliver value to customers who loves spicy food. "Rendang Ma'aku will give the real taste of beef rendang, spicy and delicious." In order to be deliver on this value proposition, with our unique recipee, it will give the best spot for the customers to have our specisl taste. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Authentic Traditional Beef market. We consider our key competitors to be: Rendang Stall, Home Made Rendang, Padang Restaurants. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rendang Stall, Home Made Rendang,Padang Restaurants by Rendang Ma'aku have been created based on many opinions from people as well it as unique style in cooking the beef .
Key Strategies
Over the next 6 months our focus will be to Do the promotion in several places
Giving the samples to potential customers
Do the promotion from online social pages. This task will be undertaken in the context of our broader strategy to Keep developing more and more recipees
Expanding to another authentic food. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch the product get more than 50 customers expanding the branches
About this document
Authentic Traditional Beef Business Plan
This document was created by Agung Anugrah of Rendang Ma'aku using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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