Sidewinder's LLC 1 Page Business Plan
Overview
Sidewinder's LLC has a clear business objective to develop, produce, promote and distribute gourmet diner favorites products and services. These products and services have been developed over two years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Sidewinder's LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for flavorful comfort food in an eclectic atmosphere at affordable prices. This is a critical issue for our selected target market of connoisseurs of great flavor.
The Value Proposition
Sidewinder's LLC is uniquely positioned to deliver value to connoisseurs of great flavor. "Sidewinder's LLC will provide memorable meals that will resonate with you long after the meal has past." In order to be deliver on this value proposition, we have eleven years of experience in high volume, fine dining establishments with a refined pallet making use the culinary juggernaut we are today.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the diner market. We consider our key competitors to be: Brooklyn Diner, Gracie Mew's Diner and Van Dam Diner.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Brooklyn Diner, Gracie Mew's Diner and Van Dam Diner with our chef owned and managed concept providing diner classics with a gourmet spin in a mid century modern inspired atmosphere.
Key Strategies
Over the next 6 months our focus will be to Scout locations in Manhattan, Queens and Brooklyn where the food truck will profit, build a following on multiple social media platforms and refine the menu to best suit target customers. This task will be undertaken in the context of our broader strategy to expand the concept into a restaurant in a location with the greatest following as well as utilizing the truck as a mobile catering unit.These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are:
Launch Food Truck
Generate Following
Open Full Service Restaurant
About this document
gourmet diner favorites Business Plan
This document was created by Corey of Sidewinder's LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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