Sweet Memories 1 Page Business Plan
Overview
Sweet Memories has a clear business objective to distribute original Sweets and Gifts. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
A key component of our growth strategy is to consider the identify of our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability.
It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Sweet Memories has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is to provide unique products for occasions as well as providing interesting and commercial sweet products. This is a critical issue for our selected target market of Children and Parents.
The Value Proposition
Sweet Memories is uniquely positioned to deliver value to Children and Parents. "Sweet Memories will aim to provide the customer with top quality and unique sweets and the opportunity to buy unique gifts at affordable prices." In order to deliver on this value proposition, we will sell products that are original and different from other similar service providers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sweets and Gifts market. We consider our key competitors to be: Supermarkets such as Tesco, Best Wishes - a local card and occasion shop - and other card and craft shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Supermarkets, Best Wishes, Local card and craft shops due to our selling of unique sweets from USA, our products quality and orginality.
Key Strategies
Our key strategies will be to A) Expand store size and B) the variety of products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Expand the variety of products, such as gift sets and selling local crafts and products.
Develop our online market base - to sell products to individuals and business.
To expand store space.
About this document
Sweets and Gifts Business Plan
This document was created by Cathy of Sweet Memories using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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