Seapro 1 Page Business Plan
Overview
Seapro has a clear business objective to develop, produce, promote and distribute skilled personnel in the healthcare environment. Our core focus is addressing client needs and the associated opportunities.
The Business Objectives
A key component of our growth strategy is that we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Seapro has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as providing skilled, competant nursing personnel. This is a critical issue for our selected target market of healthcare.
The Value Proposition
Seapro is uniquely positioned to deliver value to healthcare. "Seapro will provide quality solutions to your staff shortage on a daily basis." In order to be deliver on this value proposition, we are well established in the healthcare environment and are aware of the critical need for skilled nursing personnel. Highly trained and focused on development of scarce resources, we embrace and promote the continued empowerment of our nurses through training and education.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the provide skilled personnel market. We consider our key competitors to be: Charisma healthcare. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Charisma healthcare by Attractive rates to acquire more nyrses to sign up...ie lower profitibility to increase staff to sign up with Seapro.
Key Strategies
Over the next 6 months our focus will be to Marketing. Appoint consultant. Focus on training. Improve customer relations. Improve sign up numbers of agency staff.. This task will be undertaken in the context of our broader strategy to Double profitability. Acquire new customers. Expand to other regions. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: double number of agents obtain all customers in outlying areas marketing! focus on training to be able to provide highly skilled staff
About this document
provide skilled personnel Business Plan
This document was created by Liesl of Seapro using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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