Cravens Pool Fencing 1 Page Business Plan
Overview
Cravens Pool Fencing has a clear business objective to develop, produce, promote and distribute Glass pool fencing products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Cravens Pool Fencing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Safety around their pools. This is a critical issue for our selected target market of Family's, high income earners.
The Value Proposition
Cravens Pool Fencing is uniquely positioned to deliver value to Family's, high income earners. "Cravens Pool Fencing will Provide a service that is of high standards of safety as well as visually stunning and affordable.." In order to be deliver on this value proposition, we Our fast, reliable service and customer satisfaction that cannot be beaten. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Glass pool fencing market. We consider our key competitors to be: Melbourne glass fencing
Perfect pool fencing
Affordable glass pool fencing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Melbourne glass fencing
Perfect pool fencing
Affordable glass pool fencing by We use a quality glass fence that our competitors don't use as well as quality spickets.
Key Strategies
Over the next 6 months our focus will be to Market the business and buy a new ute to grow the business. This task will be undertaken in the context of our broader strategy to In the next 12 months I would like my business to be financially viable. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Buy a ute Obtain 20 new clients Be financially viable
About this document
Glass pool fencing Business Plan
This document was created by Jason of Cravens Pool Fencing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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