TheFullRev 1 Page Business Plan
Overview
TheFullRev has a clear business objective to develop Go Kart services. These services are here to bring competitive racing and casual racing together.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
TheFullRev has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a lack of recreational choices in the southern part of RI. The young adults now have a chance to have fun driving go karts.
The Value Proposition
TheFullRev is uniquely positioned to deliver value to young adults. "TheFullRev will provide a service that delivers on exhilaration, speed, and skill.." In order to be deliver on this value proposition, we use only the best electric go karts for maximum acceleration. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the karting industry. We consider our key competitors to be: K1, f1 go karts. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with K1, f1 go karts by lower pricing and excellent customer service.
Key Strategies
Over the next 6 months our focus will be to advertise on Facebook and Twitter.. This task will be undertaken in the context of our broader strategy to create a membership system to earn prizes and free racesThese strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 100 members, be the leader in recreational activities, and create a fun going atmosphere for families and friends.
About this document
Go Karts Business Plan
This document was created by John of TheFullRev using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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