Grab an App 1 Page Business Plan
Overview
Grab an App has a clear business objective to develop, produce, promote and distribute Phone Apps products and services. These products and services are being developed over the next 3 months with a core focus on launching a website that offers users an easy, simple and user friendly experience.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key short term business objective is to launch a new product. The key to the success of the business is; Design, Design, Sales: Design a simple, easy and user friendly website, Design and offer professional App templates, Sell & promote to local small & medium businesses. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Grab an App has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer solution is to offer small businesses affordable quality apps. This is a critical issue for our selected target market of Small to medium businesses.
The Value Proposition
Grab an App is uniquely positioned to deliver value to Small to medium businesses. "Grab an App will Offer amazing Apps that are affordable and gives the client full control." In order to be deliver on this value proposition, our website combines a simple step by step build process with the bespoke quality designs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Phone Apps market. We consider our key competitors to be: Conduit.com, ibuildapp.com, infinitemonkeys. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Conduit.com, ibuildapp.com, infinitemonkeys as Grab an App is UK based, nearly all competitors are US based and we offer professionally designed templates to choose from as opposed to the competition that offers free flow designs at the cost of design - Design defines the company and enhances user experience .
Key Strategies
Over the next 6 months our focus will be to Appoint a programmer to develop the website . This task will be undertaken in the context of our broader strategy to Achieve 1500 paying customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 12 months are:
- Site launch
- 250 clients
- 1000 clients
About this document
Phone Apps Business Plan
This document was created by James of Grab an App using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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