Auscol A GrainCorp Business 1 Page Business Plan
Overview
Auscol A GrainCorp Business has a clear business objective to develop, produce, promote and distribute Used Cooking Oil Recycling services. These services have been developed over 20 Years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Auscol A GrainCorp Business has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Storage and collection of spent cooking oil. This is a critical issue for our selected target market of Shopping Centres.
The Value Proposition
Auscol A GrainCorp Business is uniquely positioned to deliver value to Shopping Centres. "Auscol A GrainCorp Business will Provide safe, clean and user friendly equipment coupled with regular collection serving." In order to be deliver on this value proposition, we Our National coverage and accredited in safety, environment and quality Australian Standards. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Used Cooking Oil Recycling market. We consider our key competitors to be: Scanline, SRS, Cookers, Bio Works and back yard collectors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Scanline, SRS, Cookers, Bio Works and back yard collectors by Accredited and Sustainable Rebates .
Key Strategies
Over the next 6 months our focus will be to Develop a Marketing Programme to reach potential customers . This task will be undertaken in the context of our broader strategy to Expand service offerings. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete large capex Set up major customer call schedule Develop Marketing Sales Pack Electronically
About this document
Used Cooking Oil Recycling Business Plan
This document was created by Ryan of Auscol A GrainCorp Business using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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