The lunch bag 1 Page Business Plan
Overview
The lunch bag has a clear business objective to produce Lunch food for children products and services. These products and services have been developed over 1mth with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
The lunch bag has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of size. This is a critical issue for our selected target market of Busy parents.
The Value Proposition
The lunch bag is uniquely positioned to deliver value to Busy parents. "The lunch bag will Provide good quality healthy food to their children at affordable prices." In order to be deliver on this value proposition, we use my skills in costing and creating budget food. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Lunch food for children market. We consider our key competitors to be: None. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None by Healthy nourishing food menu.
Key Strategies
Over the next 6 months our focus will be to Expand on product range. This task will be undertaken in the context of our broader strategy to Provide quality service. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Operate successfully for the first 3 months Negotiate cheap and affordable rent Supply food that encourages children to want to eat it
About this document
Lunch food for children Business Plan
This document was created by Sarah of The lunch bag using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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