Cornforths Group 1 Page Business Plan
Overview
Cornforths Group has a clear business objective to develop, produce, promote and distribute Farm based products products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Cornforths Group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We grow and produce quality from animals to humans. This is a critical issue for our selected target market of People who want quality.
The Value Proposition
Cornforths Group is uniquely positioned to deliver value to People who want quality. "Cornforths Group will We supply quality food that cornforths has looked after right from the beginning." In order to be deliver on this value proposition, we Every step of the way is looked after by a cornforths business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Farm based products market. We consider our key competitors to be: Thompson, BATA and Iansons
Farm shops super markets farmers cart local butchers
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Thompson, BATA and Iansons
Farm shops super markets farmers cart local butchers
by We stay to our values
Quality, value, enjoyment, problem solving, always wanting to be better and family.
Key Strategies
Over the next 6 months our focus will be to Get the mill tidy and pass UFAS. The Countrystore at Selby will be fully stocked and the new till will be fitted. The develpoment business will have planning passed. This task will be undertaken in the context of our broader strategy to The feed business wil increase tons by 40%
Mill Countrystore wil be just opened
Loan for Acaster site in bank and first build started. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: UFAS passed Planning passed at Acaster Selby store till fitted and fully stocked
About this document
Farm based products Business Plan
This document was created by Stu of Cornforths Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment