Creative Edge Arts Community 1 Page Business Plan
Overview
Creative Edge Arts Community has a clear business objective to develop Performing arts services. These services have been developed over 30 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Creative Edge Arts Community has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide low cost quality arts training. This is a critical issue for our selected target market of Young people and retirees.
The Value Proposition
Creative Edge Arts Community is uniquely positioned to deliver value to young people. "Creative Edge Arts Community will Provide training to give young people confidence and character." In order to be deliver on this value proposition, I have a wide range of experiences and skills uniquely suited to this role. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Performing arts market. We consider our key competitors to be: Fortuna Dance
Zest
Southern Dance Connection
Wet Paint . Our understanding of these competitors has been used to refine our strategy and value proposition.
We believe that we can compete effectively with Fortuna Dance
Zest
Southern Dance Connection
Wet Paint because of our Location and we offer a wider range of services and ages.
Key Strategies
Over the next 6 months our focus will be to Advertising in local school newsletters
Internet presence . This task will be undertaken in the context of our broader strategy to complete our first production. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First production Community arts nights First employee
About this document
Performing arts Business Plan
This document was created by Andrew of Creative Edge Arts Community using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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