FIT 1 Page Business Plan
Overview
FIT has a clear business objective to develop Athletes training apparel products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
FIT has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Competition of other brands who are already to market. Changing publics buying habits will be difficult. This is a critical issue for our selected target market of serious athletes apparel.
The Value Proposition
FIT is uniquely positioned to deliver value to Serious athletes apparel. "FIT will Provide clothing which is designed to fit and look great, as well as out perform all others for comfort.." In order to be deliver on this value proposition, we have a unique blend of materials and a specific cut for athletes figures. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Athletes training apparel market. We consider our key competitors to be: Under armour, Nike, Adidas, reebok, puma, asics.
Maxi muscle, skins. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Under armour, Nike, Adidas, reebok, puma, asics, Maxi muscle and skins. At FIT we use a unique blend of finest materials which not only feel far more comfortable, but also resist stretching, bobbling, and hold to the athletic contours of an athletes figure.
Key Strategies
Over the next 6 months our focus will be to FIT branded products will be made available for the general public to buy from specific sports shops. This task will be undertaken in the context of our broader strategy to Develop the brand idea for 'only serious athletes' to wear. This message will be key in marketing of product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Official launch Find retailers Enhance brand name with specifically targeted marketing
About this document
Athletes training apparel Business Plan
This document was created by Ben of FIT using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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