New Age 1 Page Business Plan
Overview
New Age has a clear business objective to develop, produce, promote and distribute Tee Shirts products. These products have been developed over 7months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
New Age has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as They address the opportunity of change In both what people wear and what is common. The problem is the competition whereas they cannot collaborate with our businessThis is a critical issue for our selected target market of Young "revolutionaries"
The Value Proposition
New Age is uniquely positioned to deliver value to Young revolutionaries. "New Age will be are heavily involved in the people." In order to be deliver on this value proposition, New Age will be a new form of tee shirt production never before seen by the Bahamian Local Market. We will connect both Style and Printing together to create a personalized connection with the customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tee Shirts market. We consider our key competitors to be: Other Tee shirt printing business such as independent locals and Big businesses such as Suntee . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other Tee shirt printing business such as independent locals and Big businesses such as Suntee by The fact that our product with be unique and personalized will give is the edge with our excellent service and tee shirt quality.
Key Strategies
Over the next 6 months our focus will be to Advertise on numerous internet hotspots such as Facebook, twitter , Tumblr and word of mouth. Bring a new potential product to the market to ensure increased yield on revenue and profitability. Affiliate with other businesses to build reputability in the environment . This task will be undertaken in the context of our broader strategy to Begin a new style of tee shirts and new design logos to catch the consumers eye. Introduce screen printing to the business, expand the website to make New Age more internationally associated.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain 200 Tee shirt Sales Tee shirts are being sold in both local shops stores and internationally and also that The New Age website will be created.
About this document
Tee Shirts Business Plan
This document was created by Robert of New Age using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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