Heavenly Hair Company 1 Page Business Plan
Overview
Heavenly Hair Company has a clear business objective to develop, produce, promote and distribute Hair Extensions products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Heavenly Hair Company has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as My product address need for quality product that is affordable.. This is a critical issue for our selected target market of Hair Stylist.
The Value Proposition
Heavenly Hair Company is uniquely positioned to deliver value to Hair Stylist. "Heavenly Hair Company we will provide quality hair that you've been looking for at affordable prices.." In order to deliver on this value proposition, we what enables me to provide you with great hair is that I take the time to create relationships with my hair vendor's assuring that I'm getting the best product available.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hair Extensions market. We consider our key competitors to be: Luxy hair, Sallys, .com websites. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Luxy hair, Sallys, .com websites by We are able to compete because we search the globe and build relationships with individuals that are able to obtain high quality hair from the sources..
Key Strategies
Over the next 6 months our focus will be to Become a quality brand of hair extensions that women can trust. Eventually, compete with other hair extension providers.. This task will be undertaken in the context of our broader strategy to Increase clientele on a national level . Create new streams of revenue.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 50 customers obtain solid relationships obtain strong team support
About this document
Hair Extensions Business Plan
This document was created by Anthony Gregory Jr of Heavenly Hair Company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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