NVALUE 1 Page Business Plan
Overview
NVALUE has a clear business objective to develop Advanced Analytics services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
NVALUE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Use data to make business decisions. This is a critical issue for our selected target market of Top Sales/Marketing management in Mid-size business.
The Value Proposition
NVALUE is uniquely positioned to deliver value to Top Sales/Marketing management in Mid-size business. "NVALUE will dice and slice your data so that it tells you what you need to know." In order to be deliver on this value proposition, we our ability to provide actionable business insights, not just statistics. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Advanced Analytics market. We consider our key competitors to be: Big consulting firms:
BCG, Deloitte, etc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Big consulting firms:
BCG, Deloitte, etc by A scientific background combined with a passion for data.
Key Strategies
Over the next 6 months our focus will be to Strategic alliances
Tele-selling
Develop Marketing plan. This task will be undertaken in the context of our broader strategy to Become the #1 data consultancy firm in UK. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: £250K/year revenue 3 hires 1 customer from Fortune 500
About this document
Advanced Analytics Business Plan
This document was created by Igor of NVALUE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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