Oven Fifty Seven 1 Page Business Plan
Overview
Oven Fifty Seven has a clear business objective to develop, produce, promote and distribute Cookies and cakes products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Oven Fifty Seven has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Underwhelming demand for cookie products. This is a critical issue for our selected target market of Middle income consumers.
The Value Proposition
Oven Fifty Seven is uniquely positioned to deliver value to Middle income consumers. "Oven Fifty Seven will We produce premium quality of confectionary products for anyone who craves for some.." In order to be deliver on this value proposition, we We believe in quality products come from quality control. Starting off from home, we ensure the produce to be as good as how we want to consume them. We believe this goal will capture new and repeat customers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cookies and cakes market. We consider our key competitors to be: Munchy's
Famous Amos
Chipsmore
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Munchy's
Famous Amos
Chipsmore
by We've seen our competitors normally aim for the kids and young adults market, very little focused on healthy living. Our produce formula is accepted through all generations. Also, by operating at a smaller scale, we are closer to our customers hence will understand their needs instead of operating in a well-established organizations..
Key Strategies
Over the next 6 months our focus will be to Appoint Account Manager
Establish online presence
Do market surveys
Determine target market
Social media interactions
E-commerce . This task will be undertaken in the context of our broader strategy to Mass production
Expand into a new product
Wider range of products
Export market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Export market Mass production Geographical presence
About this document
Cookies and cakes Business Plan
This document was created by Mohd Iskandar of Oven Fifty Seven using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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