Original Gentleman 1 Page Business Plan
Overview
Original Gentleman has a clear business objective to develop, produce, promote and distribute Quality fashionable dress attire products. These products have been developed a long period of time with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product after solidifying the brand. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Original Gentleman has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to be well dressed and trendy. This is a critical issue for our selected target market of Students and professionals.
The Value Proposition
Original Gentleman is uniquely positioned to deliver value to Students and professionals. "Original Gentleman will Provide professionals with exclusive style." In order to be deliver on this value proposition, we style original printed digital designs stemming from a professional model. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality fashionable dress attire market. We consider our key competitors to be: department stores. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with department stores by Unique digital designs .
Key Strategies
Over the next 6 months our focus will be to Work with a fabric craftsman, and make unique designs.This task will be undertaken in the context of our broader strategy to Launch new products such as suits and ties. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Matching Tie collection be invited to multiple big fashion show and to have a pocket square for every occasion.
About this document
Quality fashionable dress attire Business Plan
This document was created by Tae of Original Gentleman using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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