Personalita 1 Page Business Plan
Overview
Personalita has a clear business objective to develop Better costumer service, tailor to costumers services. These services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Personalita has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quick response to their needs. This is a critical issue for our selected target market of Guests and hospitality.
The Value Proposition
Personalita is uniquely positioned to deliver value to Guests and hospitality. "Personalita will Provides a more quick service to guests, allowing more interactivity within the hotels they are in." In order to be deliver on this value proposition, we It's something unique; that no other company developed yet, allows a better research of the market filling possible gaps, and allowing the company to grow their relations with guests. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Better costumer service, tailor to costumers market. We consider our key competitors to be: Possible developments from other companies, such Intercontinental, HIlton, Sofitel... . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Possible developments from other companies, such Intercontinental, HIlton, Sofitel... by An application never developed and never presented to the market .
Key Strategies
Over the next 6 months our focus will be to Project manager, experiment the product . This task will be undertaken in the context of our broader strategy to Expand to other chains. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Obtain more costumers Developing better the product
About this document
Better costumer service, tailor to costumers Business Plan
This document was created by Filipe of Personalita using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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