Segundo 1 Page Business Plan
Overview
Segundo has a clear business objective to develop, produce, promote and distribute Household/Dept Store Items products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Segundo has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to open a physical store. This is a critical issue for our selected target market of Low Income, Families,.
The Value Proposition
Segundo is uniquely positioned to deliver value to Low Income, Families,. "Segundo will provide a " Real" Thrift store. our prices are half the price of Good will and other stores." In order to be deliver on this value proposition, we our unique field dept provides constant product replacement. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Household/Dept Store Items market. We consider our key competitors to be: GOODWILL, SALVATION ARMY. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with GOODWILL, SALVATION ARMY by PROGRAMS PROVIDING SEVOND ChANCES FOR high risk employees.
Key Strategies
Over the next 6 months our focus will be to Appoint Field Manager. This task will be undertaken in the context of our broader strategy to Expand employees. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch physical store launch a online store expand employees
About this document
Household/Dept Store Items Business Plan
This document was created by Penny of Segundo using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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