Scott Karsen Aquatics 1 Page Business Plan
Overview
Scott Karsen Aquatics (SKA) has a clear business objective to provide top level Aquatics facility consultation throughout the Health & Fitness industry. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch new services. These new services are required to fully capitalize on our business potential. Our growth path is clearly oriented around the addition of new services, the development of these new services, and the subsequent marketing of said new services. It is understood that costs will be associated with service development and marketing and these have been allowed for in our budget.
The Customer
Scott Karsen Aquatics (SKA) has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as implementing the actions as outlined in the comprehensive department analysis. This is a critical issue for our selected target market of the health and fitness industry.
The Value Proposition
Scott Karsen Aquatics (SKA) is uniquely positioned to deliver value to the health and fitness industry. SKA will provide a service that will enhance the overall member experience at your facility. In order to deliver on this value proposition, with over 20 years of Aquatics industry experience, my unique consultations and analysis will benefit all aspects of your Aquatics facility and programs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have few competitors within the Aquatics industry that offer the services that SKA offers. We consider our key competitors to be: ---. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with any competitors thru our over 20 years of experience and knowledge within the industry.
Key Strategies
Over the next 6 months our focus will be to create and develop plans of action for Aquatics facilities. This task will be undertaken in the context of our broader strategy to have successfully completed consultations with 12 facilities. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 24 successful consultations, 24 referrals for future consultations, and the hiring of 5 employees.
About this document
Consults on Aquatics industry Business Plan
This document was created by Scott of Scott Karsen Aquatics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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