www.laundry.com 1 Page Business Plan
Overview
www.laundry.com has a clear business objective to promote Laundry services. These services have been developed over years by Laundry Locker with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
www.laundry.com has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as busy workers with schedules that have no time to do laundry or drop off dry cleaning. This is a critical issue for our selected target market of middle class workers.
The Value Proposition
www.laundry.com is uniquely positioned to deliver value to middle class workers. "www.laundry.com will provide a convenient way to drop off and pick up laundry 24/7." In order to deliver on this value proposition, we will conveniently locate lockers at workers offices or at their living facility, eliminating runs to dry cleaners or store to buy detergent. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Laundry service market. We consider our key competitors to be: Atlanta press box and local pick up and drop off facilities. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Atlanta press box and local pick up and drop off facilities by placing our locker drop off locations with in work and living facilities of middle class workers.
Key Strategies
Over the next 6 months our focus will be to Acquire exclusive contracts with corporate offices, apartment complexes and companies that have workers with uniforms. This task will be undertaken in the context of our broader strategy to push into multiple locations and start growth plans to DC. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 laundry plan subscribers Lockers located in 25 locations Contracts for lockers in DC in place
About this document
Laundry service Business Plan
This document was created by Terron of www.laundry.com using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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