Automotive Service Solutions 1 Page Business Plan
Overview
Automotive Service Solutions has a clear business objective to distribute Electronic parts products and services. These products and services have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Automotive Service Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for technical advice to confirm solution and source right product first time. This is a critical issue for our selected target market of Automotive professional repair shop.
The Value Proposition
Automotive Service Solutions is uniquely positioned to deliver value to Automotive professional repair shop. "Automotive Service Solutions will Provide a service that delivers to right result sucessfully." In order to be deliver on this value proposition, we Our unique mix of technical support and service and quality product offering. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Electronic parts market. We consider our key competitors to be: Repco, Bursons, AFI, Ebay/internet, Euro and diesel specialists, OS ( ROC auto). Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Repco, Bursons, AFI, Ebay/internet, Euro and diesel specialists, OS ( ROC auto) by Focused technical support, product knowledge , range , quality and price along with Capricorn membership.
Key Strategies
Over the next 6 months our focus will be to Increase sales per staff member. Increase low cost E-marketing to capricorn members in Victoria and NSW.. This task will be undertaken in the context of our broader strategy to Expand into new products and markets.
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 new CAP customers in Vic/NSW Increase diesel parts sales to 20k per week New website generating 20k per week
About this document
Electronic parts Business Plan
This document was created by David of Automotive Service Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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