Jimbo's Jerky 1 Page Business Plan
Overview
Jimbo's Jerky has a clear business objective to develop, produce, promote and distribute Beef Jerky products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Jimbo's Jerky has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to sell more often. This is a critical issue for our selected target market of Students and local stores.
The Value Proposition
Jimbo's Jerky is uniquely positioned to deliver value to Students and local stores. "Jimbo's Jerky will Make beef jerky that is made with local meat and is of the best quality." In order to be deliver on this value proposition, we The company is run by two 14 year olds and is very succesfull. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Beef Jerky market. We consider our key competitors to be: Jack Links and Buffalo Bills. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jack Links and Buffalo Bills by using local beef and not making it in a factory.
Key Strategies
Over the next 6 months our focus will be to Sell marinade to local stores.. This task will be undertaken in the context of our broader strategy to Get more dehydrators. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell marinade to Stores Obtain more dehydrators Sell in more areas.
About this document
Makes Beef Jerky Business Plan
This document was created by Colton of Jimbo's Jerky using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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