GoodMusik 1 Page Business Plan
Overview
GoodMusik has a clear business objective to promote Music exposure for independent unsigned artists. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
GoodMusik has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as there isn't a Spanish community dedicated for independent artists. This is a critical issue for our selected target market of Spanish music community.
The Value Proposition
GoodMusik is uniquely positioned to deliver value to Spanish music community. "GoodMusik will Provide exposure for the upcoming Spanish artist." In order to be deliver on this value proposition, our App will give the opportunity for non-famous artist to be heard in the Spanish community. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Music exposure for artists market. We consider our key competitors to be:
Www.soundcloud.com
Wow.soundclick.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Soundclick.com >Soundcloud.com as
GoodMusik is cheaper and it is exclusive for the Spanish community and the independent unsigned artist. It will also be for smartphones only making it unique and easy to use.
Key Strategies
Over the next 6 months our focus will be to Social media promotion through the customer/artist . This task will be undertaken in the context of our broader strategy to Affiliate with other Latin music websites. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch GoodMusic early 2015 Reach 1,000 artist and 1,000 fans(listeners) Help an artist reach his goal to be heard and get a record deal
About this document
Music exposure for artists Business Plan
This document was created by Steven of GoodMusik using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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