JLC 1 Page Business Plan

merger and acquisition advisory Business Plan

JLC 1 Page Business Plan

Overview

JLC has a clear business objective to promote merger and acquisition advisory services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

JLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a company to grow fast and increase profitability. This is a critical issue for our selected target market of company owners.

The Value Proposition

JLC is uniquely positioned to deliver value to company owners. "JLC will "provide a service that helps companies grow fast and increase profitability." In order to be deliver on this value proposition, we our unique approach to merger and acquisition strategy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the merger and acquisition advisory market. We consider our key competitors to be: Moellis, Evercore Partners,and, PJT Capital. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Moellis, Evercore Partners,and, PJT Capital by unique M&A approach and strategy.

Key Strategies

Over the next 6 months our focus will be to engage actively in social marketing and business networking. This task will be undertaken in the context of our broader strategy to acquire larger accounts. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 clients Earn $1 million in success fees Obtain $10 million deal value

About this document
merger and acquisition advisory Business Plan
This document was created by Joe of JLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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