Little trees day nursery 1 Page Business Plan
Overview
Little Trees Nursery has a clear business objective to provide high quality child care services and education. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Little trees day nursery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as finding high yet affordable standard of child care. This is a critical issue for our selected target market of professional parents.
The Value Proposition
Little Trees Nursery is uniquely positioned to deliver value to professional parents. "Little Trees Nursery will exceed the required standards of care and education for pre school children. While offering affordable and flexible services in a friendly environment". In order to deliver on this value proposition, we are a unique team that hold a spectrum of experience from various related backgrounds. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the child care services market. We consider our key competitors to be: St Mary's Bright Sparks Nursery,
The House Day Nursery and Holyrood Day Nursery . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with St Mary's bright sparks,The house and Holyrood by the affordability our services and the unique experience of our management team.
Key Strategies
Over the next 6 months our focus will be to advertise and market to gain new customers by promoting our new and improved services. This task will be undertaken in the context of our broader strategy to expand the premises to increase the number of child care places. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To purchase an existing nursery, to successfully implement the new management team within the structure of the existing business and gain new customers.
About this document
Children Business Plan
This document was created by Amanda of Little trees day nursery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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