Momentum Floral and Decor, LLC 1 Page Business Plan
Overview
Momentum Floral and Decor, LLC has a clear business objective to produce Floral and Interior Design products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Momentum Floral and Decor, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Access to the unpredictable and common. This is a critical issue for our selected target market of Women 35-60.
The Value Proposition
Momentum Floral and Decor, LLC is uniquely positioned to deliver value to Women 35-60. "Momentum Floral and Decor, LLC will Provide beautiful fresh designs that are of the highest quality that brings WOW to every event and space.." In order to be deliver on this value proposition, we We survey the world looking for unique products and inspiration that goes beyond the confines of a commodity offering. We start trends not follow them.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Floral and Interior Design market. We consider our key competitors to be: Costco, HyVee, Home Goods, Marshall's, Felly's, La Bella Vita, Promises, Pier 1, Fountain, Vault, Silver Leaf, Zanders, J. Kinney Florist, Georges, Bruce Company. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Costco, HyVee, Home Goods, Marshall's, Felly's, La Bella Vita, Promises, Pier 1, Fountain, Vault, Silver Leaf, Zanders, J. Kinney Florist, Georges, Bruce Company by Individualized attention and personalized one on one customization. .
Key Strategies
Over the next 6 months our focus will be to Start up a new business that will attract customers that are looking for unique and individualized design. Corporate, funeral, wedding and high end home owners will desire personal attention to meet their specific needs.. This task will be undertaken in the context of our broader strategy to Create traffic flow to our retail store that is a steady and predictable point of sale revenue.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Bill 20 hours a week of Interior Design time Supply 8 contracted corporate accounts per month Book a weeding package bi weekly
About this document
Floral and Interior Design Business Plan
This document was created by Tiffany of Momentum Floral and Decor, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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