Old Pig Barn 1 Page Business Plan

Arts and Business Events Business Plan

Old Pig Barn 1 Page Business Plan

Overview

The Old Pig Barn has a clear business objective to design and build a brand new music and arts venue, which will host team building events as well as unique business conferences. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

The Old Pig Barn has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for both a unique 100 seater arts space and an exciting business venue, hosting unique team building days. This is a critical issue for our selected target market of ambitious business members searching for new ways to experience corporate events, and music lovers alike.

The Value Proposition

The Old Pig Barn is uniquely positioned to deliver value to our target audience. We believe we have identified and are able to deliver a crossover between the delivery style of music events and the clear, focused objectives of business events. The Old Pig Barn will provide unparalleled, unique musical experiences and inspirational team building events in a relaxed and intimate space. In order to deliver on this value proposition, our unique setting and fresh blend of music and business provides visitors with a chance to experience both in style. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Arts and Business Events market. We consider our key competitors to be The Venue in Stocksbridge, The Lantern Theatre and The Greystones Pub. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other venues of this kind as we are distinctly focused on providing an unparalleled, city-like service in a totally unique countryside environment. The venue will house: a coffee bar, 100 seater music hall acoustically treated and fitted with state of the art sound system, an in-house corporate events organiser and team building coordinator, a large stage and performance space, a dance floor and a full theatre lighting rig.

Key Strategies

Over the next 6 months our focus will be to build the venue. This task will be undertaken in the context of our broader strategy to Hold events for at least half of every month. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are to: Launch the venue, obtain a full alcohol license and generate £50k annual profit.

About this document
Arts and Business Events Business Plan
This document was created by john of Old Pig Barn using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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