Thissofar 1 Page Business Plan
Overview
Thissofar has a clear business objective to develop, produce, promote and distribute refurbished sofas, predominantly utilising eBay. The business has been developing over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Thissofar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to make highly desirable midcentury style sofas available at an affordable price. This is a critical issue for our selected target market of buyers of midcentury style / retro sofas .
The Value Proposition
Thissofar is uniquely positioned to deliver value to buyers of such sofas. "Thissofar will provide newly upholstered mid century sofas." In order to deliver on this value proposition, we personally and carefully select only the best sofas for refurbishment and make them as good (if not better) than new. We provide people seeking stylish and unique sofas with the opportunity to purchase quality pieces of midcentury furniture that have been refurbished to the highest standards using quality materials. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the sofa market. We consider our key competitor to be: Mrmoustache.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mrmoustache.com by offering more affordable products (due to our lower overheads). The market for midcentury style sofas is also considered to be sufficiently large. market..
Key Strategies
Over the next 6 months our focus will be to sell 3 sofas per month. This task will be undertaken in the context of our broader strategy to ultimately sell 1 sofa per week. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 10th sofa. Strike deal with upholsterer to secure reduced fees. Sell 20th sofa.
About this document
Sofas Business Plan
This document was created by D & H of Thissofar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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