ShoeDoc 1 Page Business Plan
Overview
ShoeDoc has a clear business objective to distribute shoes. These products have been developed over a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
ShoeDoc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Shoes for everyone for every need. This is a critical issue for our selected target market of teens and adults.
The Value Proposition
ShoeDoc is uniquely positioned to deliver value to teens and adults. "ShoeDoc where we offer a variety of shoes for your specific need." In order to deliver on this value proposition, with a click of a button, our site provides a vast variety of shoes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Shoes market. We consider our key competitors to be: outlet stores and wholesale websites, Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with our competitors by selling our shoes at a cheaper but profitable price.
Key Strategies
Over the next six months our focus will be promoting ShoeDoc Co. out to the world to build a clientele. We will have shoes of all kinds for everyone. This task will be undertaken in the context of our broader strategy to, after we have establish a great revenue in the US, we will become global. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the Website. Have 5000 Customers. Make $10,000 in six months.
About this document
Shoes Business Plan
This document was created by David of ShoeDoc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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