Southerncahomes 1 Page Business Plan
Overview
Southerncahomes has a clear business objective to produce Appraisals services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Southerncahomes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Marketing plan. This is a critical issue for our selected target market of Home sellers.
The Value Proposition
Southerncahomes is uniquely positioned to deliver value to Home sellers. "Southerncahomes will Deliver Fast, Affordable & Accurate Valuations." In order to be deliver on this value proposition, we Our "We have the time" for our customers perspective. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Appraisals market. We consider our key competitors to be: Home Appraisals Inc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Home Appraisals Inc by We have the time to do things right the first time. .
Key Strategies
Over the next 6 months our focus will be to Training . This task will be undertaken in the context of our broader strategy to Provide the best appraisal services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain the appraisal license Connect with customers Start the business
About this document
Appraisals Business Plan
This document was created by Josey of Southerncahomes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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