golf thai 1 Page Business Plan

golf tour Business Plan

golf thai 1 Page Business Plan

Overview

golf thai has a clear business objective to promote golf tour services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

golf thai has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as caddy fee s are to high. This is a critical issue for our selected target market of 35 to 50 year Olds.

The Value Proposition

golf thai is uniquely positioned to deliver value to 35 to 50 year Olds. "golf thai will a luxury golfing experience booked from Australia for Australians." In order to be deliver on this value proposition, we our experienced local knowledge of Thailand and have the dvantage of a reduced price booking system though a club. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the golf tour market. We consider our key competitors to be: Golf Asia and other sites are booked only online and not flexible on where you stay or play. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Golf asia and other sites are booked only online and not flexible on where you stay or play by Unique service, personal and friendly community feel to the experience.

Key Strategies

Over the next 6 months our focus will be to Appoint sales manager. This task will be undertaken in the context of our broader strategy to promote Luis to public relations
jamie is bookings
Kerri is marketing
in 12 months we want to book 48 turnover of $40800. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 members 48 bookings first year 100 bookings second year

About this document
golf tour Business Plan
This document was created by kerri of golf thai using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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