Skate Emporium 1 Page Business Plan
Overview
Skate Emporium has a clear business objective to distribute Roller skates and accessories products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Skate Emporium has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for local services. This is a critical issue for our selected target market of Roller derby participants.
The Value Proposition
Skate Emporium is uniquely positioned to deliver value to Roller derby participants. "Skate Emporium will Provide specialist advice and products to a local market." In order to be deliver on this value proposition, we Running for a market stall as well as online sales will keep overheads to a minimum. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Roller skates and accessories market. We consider our key competitors to be: Skate hut, double threat skates, skate asylum and rollerderby.co.uk. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Skate hut, double threat skates, skate asylum and rollerderby.co.uk by customers like to have skates fitted as opposed to buying online and all competition is many miles away and to utilise the existing close knit skate community.
Key Strategies
Over the next 6 months our focus will be to Raise business profile and achieve good customer relations . This task will be undertaken in the context of our broader strategy to Increase profitability . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: To cover all costs To make £100 a day To stock skates as opposed to drop-shipping
About this document
Roller skates and accessories Business Plan
This document was created by Gary of Skate Emporium using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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