On Target Web Testing 1 Page Business Plan
Overview
On Target Web Testing has a clear business objective to develop Website Testing services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new subscriber customers. Subscription customer acquisition is considered to be the critical activity and we are seeking to grow the number of subscription customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
On Target Web Testing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need for ongoing "real life user" validation of critical online functionality. This is a critical issue for our selected target market of SME's whose core business relies on their online presence (i.e. Web Stores)
The Value Proposition
On Target Web Testing is uniquely positioned to deliver value to Web stores. "On Target Web Testing will ensure you not losing sales or risking your reputation due to website functional errors." In order to deliver on this value proposition, our test automation actively uses your online store every day just like a real customer, reporting both successes AND fails. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Website Testing market. We consider our key competitors to be: PlanIT, and Assurity. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PlanIT and Assurity. Our service offering is targeted at your ongoing everyday BAU processes. Our pricing is far more cost effective, and provides the ongoing regular site validation your online business demands. In short, our service offering is targeted at your ongoing, day to day, site validation needs, not the high cost, short term testing of major corporate development programs, which is the focus of our competitors service offering and pricing structure.
Key Strategies
Over the next 3 months our focus will be to develop a prototype. This task will be undertaken in the context of our broader strategy to develop a range of products which are completely customisable to your business requirements. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6-12 months are:
Develop prototype
Acquire test clients and testimonials
Acquire first full fee clients
About this document
Website Testing Business Plan
This document was created by Kim of On Target Web Testing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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