Rustik By Design 1 Page Business Plan
Overview
Rustik By Design has a clear business objective to develop, produce, promote and distribute Hand-made wood home decor products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rustik By Design has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A touch of old Genuine hand made decor for homes and businesses. This is a critical issue for our selected target market of Country homes by heart.
The Value Proposition
Rustik By Design is uniquely positioned to deliver value to Country homes by heart. "Rustik By Design will Put our heart and soul into a piece of wood making it beautiful art you love to look at." In order to be deliver on this value proposition, we We are locally owned and operated and make all our pieces by hand with our blood, sweat and tears. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hand-made wood home decor market. We consider our key competitors to be: Amish. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Amish by offering the same products at a lower price.
Key Strategies
Over the next 6 months our focus will be to Make unique 1 of a kind merchandise at a cheaper going rate then competitors while still thriving . This task will be undertaken in the context of our broader strategy to Promote and produce a new product that catches customers eyes and they can't live without it. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Expand work shop Open a store front
About this document
Hand-made wood home decor Business Plan
This document was created by Sam of Rustik By Design using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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