Surf coast builders 1 Page Business Plan
Overview
Surf coast builders has a clear business objective to develop new home products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Surf coast builders has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to Build affordable quality homes. This is a critical issue for our selected target market of New home buyers.
The Value Proposition
Surf coast builders is uniquely positioned to deliver value to New home buyers. "Surf coast builders will Provide a building service that delivers new homes from design and planning, to complete turn key new homes." In order to deliver on this value proposition, we "use our local qualified tradesman. This capability has taken
considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Build new homes market. We consider our key competitors to be: Volume builders
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Volume builders
by Local builder with local knowledge. .
Key Strategies
Over the next 6 months our focus will be to Build new homes within high demand areas . This task will be undertaken in the context of our broader strategy to Bring on new investors and complete more homes . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain investors Purchase land Build home
About this document
Build new homes Business Plan
This document was created by Andrew of Surf coast builders using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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