Trade Liquidation Store 1 Page Business Plan
Overview
Trade Liquidation Store has a clear business objective to distribute Cheap quality home furnishings products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Trade Liquidation Store has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as What opportunity the customers have at Trade Liquidations is they can buy good quality products at a fraction of the retail price and we will offer a first class service .. This is a critical issue for our selected target market of To customers who would like to furnish their homes..
The Value Proposition
Trade Liquidation Store is uniquely positioned to deliver value to To customers who would like to furnish their homes.. "Trade Liquidation Store will The service we provide is to sell quality liquidated stock at a fraction of the retail price they would pay somewhere else, and that we would provide delivering of the product at a time convenient to the customer.." In order to be deliver on this value proposition, we In the area we are based we are the only liquidation store around that offers the competitive prices and it is our professional courtesy we will show to the customer to make their experience at The Liquidation Store a good one.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cheap quality home furnishings market. We consider our key competitors to be: Matalan
IKEA
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Matalan
IKEA
by Where we will be based we would be a lot closer than our competitors so customers wouldn't have to travel saving them money and time ..
Key Strategies
Over the next 6 months our focus will be to Make the store inviting and keep prices low to attract new customers. This task will be undertaken in the context of our broader strategy to I would like to expand into a bigger warehouse and sell a bigger range of products which could lead to a new customer experience .. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch trade liquidation website Acquire more customers
About this document
Cheap quality home furnishings Business Plan
This document was created by Carl of Trade Liquidation Store using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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