War On Obesity 1 Page Business Plan
Overview
War On Obesity has a clear business objective to develop mobile application products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
War On Obesity has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "To tame the craving!". This is a critical issue for our selected target market of mobile, tablets and computer users.
The Value Proposition
War On Obesity is uniquely positioned to deliver value to mobile, tablets and computer users. "War On Obesity will Keeps you fit, happy and in control every time you have a craving processed food.." In order to be deliver on this value proposition, we our unique application helps to stop craving in the fun way.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the mobile application market. We consider our key competitors to be: NONE.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with NONE. by First One..
Key Strategies
Over the next 6 months our focus will be to Develop mobile application to help people stay in shape, lose weight and be in control of what they eat. This task will be undertaken in the context of our broader strategy to Raise $200K to give to diabetes charity 2 months after lunching application. Register 1M people - every person who touched by diabetes, heart problems, or knows someone who is overweight. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Be a number one used application to "Tame your craving". Lunch my mobile application Get 1M users within 2 months Raise $200K for diabetes fund
About this document
mobile application Business Plan
This document was created by Irina of War On Obesity using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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