Brianna's Salon 1 Page Business Plan
Overview
Brianna's Salon has a clear business objective to develop, produce, and promote salon and spa services and distribute products. With a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective are to acquire and retain new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Brianna's Salon has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is not having a high end salon and spa in the immediate area. This is a critical issue for our selected target market of Middle/upper men and women in Roscoe.
The Value Proposition
Brianna's Salon is uniquely positioned to deliver value to Middle/upper men and women. "Brianna's Salon will provide top of the line Aveda standard services every day." In order to deliver on this value proposition, we intend to keep up on product knowledge and be trained in the most current beauty trends. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Salon and Spa market. We consider our key competitors to be: WM Day Spa, Salon Bedazzled, Hair Illusions, and Studio L. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with WM Day Spa, Salon Bedazzled, Hair Illusions, and Studio L. by excelling in the beauty industry and being an Aveda salon with strong leadership.
Key Strategies
Over the next 6 months our focus will be to target and market the desired clientele . This task will be undertaken in the context of our broader strategy to offer a professional and inviting environment and keep up with the latest trends. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 new clients a week, insure rebooking, and push retail.
About this document
Salon and Spa Business Plan
This document was created by Brianna of Brianna's Salon using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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