Frost supply 1 Page Business Plan
Overview
Frost supply has a clear business objective to distribute Power tools, fasteners, accessories and safety supplies products and services. These products and services have been developed over 5years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Frost supply has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Frost will eliminate the need to cut multiple purchase orders and have one delivery one source for repairs and service. This is a critical issue for our selected target market of Plumbers, mechanical contractors, interior finish, masons and general contractors.
The Value Proposition
Frost supply is uniquely positioned to deliver value to Plumbers, mechanical contractors, interior finish, masons and general contractors. "Frost supply will Frost supply can be your sole source for all of your fastening anchoring, power tools and safety supplies." In order to be deliver on this value proposition, we We stock largest amount of inventory of the industries best lines of products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Power tools, fasteners, accessories and safety supplies market. We consider our key competitors to be: Hilti
ISC
All trades supply
Stelzer
Ferguson
Heavy duty tools. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hilti
ISC
All trades supply
Stelzer
Ferguson
Heavy duty tools by Best mix of industries top products best inventory over the top service.
Key Strategies
Over the next 6 months our focus will be to Frost will broaden product offering to meet the needs of the plumbing, mechanical contractors, interior finish, masons and general contractors in the markets that we serve. This task will be undertaken in the context of our broader strategy to Frost will bring the most complete offering of tools, fasteners and safety products by the top manufacturers with the most highly trained sales force in the area.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Having gross profit of 33% doubling fastening sales best trained sales force
About this document
Power tools, fasteners, accessories and safety supplies Business Plan
This document was created by Bill of Frost supply using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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