Happy Hampers 1 Page Business Plan

Hampers for every budget Business Plan

Happy Hampers 1 Page Business Plan

Overview

Happy Hampers has a clear business objective to develop, produce, promote and distribute Hampers for every budget products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers.

Customer acquisition is considered to be the critical activity and we are seeking to grow that number. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Happy Hampers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Allowing customers to have the selection of a pre-made hamper or their own requested one for a fraction of the price and to save them time. This is a critical issue for our selected target market of Everyone.

The Value Proposition

Happy Hampers is uniquely positioned to deliver value to Everyone.

"Happy Hampers will Provide natural products and great service without the hassle of worrying." In order to be deliver on this value proposition, having a unique approach will ensure that each hamper is unique giving the feel of a 'one in a million' kind of gift.

This is all done so the customer is getting what they wanted without all the stress. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Hampers for every budget market. We consider our key competitors to be:

The Body Shop
- having scents ideal to women

Lush
- for variety and scents used.

Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with
The Body Shop and Lush by having hampers all year round suited to individuals

Our unique approach with our homemade products will be;

- Triple tested prior to being sold

- Customers will be able to obtain all information about ingredients and suppliers used to ensure the quality of our products is of high standard

- Knowing that everything homemade is 'au naturale' we will be highlighting the key benefits of each so they know it really is the best of the best.

Key Strategies

Over the next 6 months our focus will be to Promote natural Aromatherapy and its benefits.

Trial 3 hampers ranging from spa pampering- relaxing treatments for new parents etc

Online marketing and promotion.

Testing the quality of our products before hand to ensure they are 100 percent organic and natural

* Targeted audience: Everyone from Baby shower gifts-R18+.

This task will be undertaken in the context of our broader strategy to

Consistently find ways to add new organic and home made products

Complete a feedback survey as to how we can improve

Actively promote the benefits of homemade products as opposed to chemicals that may affect individuals

Create more alternative hampers with flair.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by development milestones.

The milestones that will be achieved over the next 2 years are:

Maintain high standard hampers and retain feedback

Promote benefits of natural products

Acquire a clientelle database of 300.

Actively promote our products and services we offer without all the complex jargon.

About this document
Hampers for every budget Business Plan
This document was created by Awhina of Happy Hampers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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