HellaGrafiX 1 Page Business Plan
Overview
HellaGrafiX has a clear business objective to develop, produce, promote Take-out Printing. These products and services have been developed with a core focus on the customer designing, printing and taking home their printed item with them the same day.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
HellaGrafiX has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Printing on demand.. This is a critical issue for our selected target market of Young start-up businesses..
The Value Proposition
HellaGrafiX is uniquely positioned to deliver value to Young start-up businesses.. "HellaGrafiX will allow the customer to design, print & take home their printing.." In order to deliver on this value proposition, our unique approach allows you to design, print and take home your printed products, signs, banners or shirts the same day.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors in the print industry . We consider our key competitors to be: Minuteman Press
FedEx Kinkos
PIP Instant Press. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Minuteman Press
FedEx Kinkos
PIP Instant Press by allowing the customer to design their own project then print it and take it home with them.
Key Strategies
Over the next 6 months our focus will be to In 2015 HellaGrafiX will open their doors for the first time. HGX has been strictly online since it was formed in 2011. . This task will be undertaken in the context of our broader strategy that after one year, HellaGrafiX will determine whether the concept of Take-outprinting is a good idea and has the possibility to be a franchise. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open Doors Launch take-out printing concept. Evaluate HellaGrafiX for franchise possibility.
About this document
Printing Graphics Banners Shirts Business Plan
This document was created by Stephen of HellaGrafiX using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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